HOME sweet home   ABOUT ME and other stuff   PORTFOLIO my labor of love   CONTACT send me a note   ....... LinkedIn profile AIA WAYFINDING   RECALL WAYFINDING   IDENTITY   PRINT   PACKAGING   ENVIRONMENTAL   INTERACTIVE   ART INSTITUTE OF ATLANTA WAYFINDING Alternate views: 00 01 02 03 04 05     OBJECTIVE This project’s objective was to redesign the current minimal and insufficient vehicular wayfinding system for the Art Institute of Atlanta. The challenge here was to create a design that would portray the school’s corporate, professional image while suggesting the innovative and creative spirit growing inside it. Most importantly, the design had to be intuitive, considerate of the users and circumstances in which they would encounter specific wayfinding elements. It also had to take into consideration different building materials and their durability.   PROCESS This project’s objective was to redesign the current minimal and insufficient vehicular When I started thinking about the concept for this project, I wanted it to symbolically represent the school and what it stood for. We often hear the term “thinking outside the box” in connection to creativity. My opinion is that a successful project in our field of work requires thinking both inside and outside the box - a businesslike rationality that will help us define objectives and restrictions of a project, as well as willingness to take on new perspectives, look at things differently, and come up with creative solutions to the problem at hand. The in/out-of-the-box thinking concept was reflected in my design with the use of rectilinear and curvilinear shapes that are also found in the AIA building itself. The recognizable red of the school’s logo was integrated in the design as well as the font in order to preserve the school’s corporate identity. Materials chosen for their durability were aluminum for various signage, vinyl for entrance banners, stone for monument sign base, and flexible solar panels for internal lighting of some of the wayfinding elements.   DELIVERABLES Vehicular wayfinding system and manual (11" x 8.5")   SOFTWARE & SKILLS Adobe Illustrator | Adobe InDesign | concepting       Copyright © 2011 Lea Prosenica