HOME sweet home   ABOUT ME and other stuff   PORTFOLIO my labor of love   CONTACT send me a note   ....... LinkedIn profile AIKANE   FOUR SQUARE + 1   SUSAN HURST   JTF   TOUCH OF SPA   MIA MORROW   BOLT HARDWARE   IRIS   UNIFY   IDENTITY   PRINT   PACKAGING   ENVIRONMENTAL   INTERACTIVE   FOUR SQUARE + 1 Alternate views: 00 01 02     OBJECTIVE This project’s objective was to create corporate identity and related materials for a graphic design studio called Four Square+1. The base for the project was the company’s business objective to present itself as an energetic, creative, and professional business partner that clients can put their trust in.   PROCESS The name of the company directed the initial square shapes. However, a fifth designer joined the group so the company wanted to recognize the additional member (+ 1), which proved to be somewhat of a challenge.   The letter “u” was modified and placed at an angle within its square in order to make the number “1.” Unfortunately, the number wasn’t standing out enough with the mark being all red. My challenge was to make the “1” more visible without loosing the initial mark.   Different color combinations were tested until the final one was picked—red, being the color of vibrant energy, excitement, but also authority, and golden yellow that stands for imagination, enlightenment, glowing intensity and warmth of the sun. Both colors are warm colors that send out a more energetic, exciting, outgoing, active message that demands attention.   DELIVERABLES Logo, business card (3.5" x 2" when folded), letterhead (8.5" x 11"), and envelope (9" x 4.125")   SOFTWARE & SKILLS Adobe Illustrator | Adobe InDesign | concepting       Copyright © 2011 Lea Prosenica