OBJECTIVE
The goal of the project was to design a logo and corresponding stationery to reinforce corporate identity.
PROCESS
The company's ties to Japanese culture guided the design. In this case, it meant applying simplicity, clean lines, and a modern, minimalistic approach. Hinomaru, the red "rising sun" of the Japanese flag was incorporated in the design. Logo itself is a typographic creation resulting from a fusion of company's initials (J, F, T), which produced a symbol resembling a Japanese character.
DELIVERABLES
Logo, business card (3.5" x 2"), and letterhead (8.5" x 11")
SOFTWARE & SKILLS
Adobe Illustrator | concepting |
|
|