OBJECTIVE
The objective of the project was to create a logo for a hairstyling and beauty salon geared towards a younger female audience.
PROCESS
With its black and white interior and a somewhat gothic vibe, the salon was going for a slightly unconventional, unique image and needed a logo to match that style. I created an informal, playful, unique typeface and used it to create the typographic logo resembling scissors. Lower case "g" was reflected vertically and trimmed to create finger and thumb loops of the scissors. Scissor hands were implied by the placement of the salon name and description.