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ASPIRE ALLIANCE
 
SUSAN HURST
 
HOLIDAY E-CARD
 
E-NEWSLETTER
 
IDENTITY
 
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PACKAGING
 
ENVIRONMENTAL
 
INTERACTIVE
 
SUSAN HURST Alternate views: 00 01 02 Launch site    
OBJECTIVE
When creating an identity for this client, the goal was to create not only the collateral (logo, business card, stationery) but an online presence as well. The client's online identity needed to be professional, clean, projecting an image of confidence , friendliness, competence and trustworthiness.
 
PROCESS
Color scheme set by the logo was used throughout the website: the strong, down-to-earth brown in combination with a softer, more organic green, suggesting confidence, experience and approachability. Simple, straightforward lines of the design incorporate and represent the nature of client's business.
 
DELIVERABLES
Website
 
SOFTWARE & SKILLS
Adobe Photoshop | Adobe Dreamweaver | HTML and CSS | concepting
   
 
Copyright © 2011 Lea Prosenica