HOME sweet home   ABOUT ME and other stuff   PORTFOLIO my labor of love   CONTACT send me a note   ....... LinkedIn profile ASPIRE ALLIANCE   SUSAN HURST   HOLIDAY E-CARD   E-NEWSLETTER   IDENTITY   PRINT   PACKAGING   ENVIRONMENTAL   INTERACTIVE   E-NEWSLETTER Alternate views: 00 Launch e-newsletter     OBJECTIVE In an effort to reach their target audience in a more direct and consistent manner while creating an image of a subject matter expert, this company wanted to create an electronic newsletter in which tips, news and sound business advice on efficient information management would be regularly sent out to their customer base.   PROCESS The overall clean and professional design was directed by the company's brand guidelines. It was imperative to keep the consistent look and feel throughout all printed and online materials, including the e-newsletter. Using an external email marketing service, custom HTML code was imported to their online platform, adapted and prepared for emailing to a group of customers who had previously opted to be included in the mailing list.   DELIVERABLES E-newsletter template   SOFTWARE & SKILLS Adobe Photoshop | Adobe Dreamweaver | HTML and CSS | concepting       Copyright © 2011 Lea Prosenica