HOME sweet home   ABOUT ME and other stuff   PORTFOLIO my labor of love   CONTACT send me a note   ....... LinkedIn profile EYE CARE   DINGBAT WHEEL   COLORIFIQUE   WINE LABEL   PAPER CLIPS   IDENTITY   PRINT   PACKAGING   ENVIRONMENTAL   INTERACTIVE   EYE CARE Alternate views: 00 01 02 03 04     OBJECTIVE The main objective for this project was to create packaging and bottle labels for Eye Care product line. This also meant creating a logo for the eye drops product line in question that would be flexible enough for application to different products within the line while preserving the logo’s integrity.   PROCESS The typographic logo created for the product line was designed in the form of a stylized face. The first “e” within the logo symbolizes the care need for which the eye drops were made. This was done by utilizing different colors (red for red eye relief, green for allergy relief, etc.) which allowed the integrity of the logo to stay intact while, at the same time, differentiating between four products within the Eye Care product line. The soft green tones and blue were chosen because they would best represent the nature of the products - soft, refreshing eye drops that offer relief from different ophthalmological issues. Since colors blue and green are known to have a calming, refreshing effect and are often connected to water, they seemed like an obvious choice for the packaging.   DELIVERABLES Logo, secondary packaging (1.75" x 3.375" x 0.875" when assembled) and bottle labels (1.13" x 1.72")   SOFTWARE & SKILLS Adobe Illustrator | concepting       Copyright © 2011 Lea Prosenica