HOME sweet home   ABOUT ME and other stuff   PORTFOLIO my labor of love   CONTACT send me a note   ....... LinkedIn profile EYE CARE   DINGBAT WHEEL   COLORIFIQUE   WINE LABEL   PAPER CLIPS   IDENTITY   PRINT   PACKAGING   ENVIRONMENTAL   INTERACTIVE   COLORIFIQUE - COLORED PENCILS PACKAGING Alternate views: 00 01 02 03 04     OBJECTIVE While creating packaging for colored pencils, portability and good organization were important requirements to be fulfilled with the design.   PROCESS Being that the product was targeting children, fun and colorful design was called for as the name of the product suggested as well. Packaging needed to be portable which is why it was designed as a carrying case with a handle at the top. Simple Velcro closure easily handled by children was incorporated in the design of the carrying case. The need for color organization inside the case directed the design of the stacked, color-coded pencil holders. No more misplaced pencils - when children are putting the colors away, color-coded stacked pencil holders help them see if they've missed one of the colored pencils.   DELIVERABLES Colored pencils carrying case and stacked pencil holders/organizers   SOFTWARE & SKILLS Adobe Illustrator | concepting       Copyright © 2011 Lea Prosenica