HOME sweet home   ABOUT ME and other stuff   PORTFOLIO my labor of love   CONTACT send me a note   ....... LinkedIn profile EYE CARE   DINGBAT WHEEL   COLORIFIQUE   WINE LABEL   PAPER CLIPS   IDENTITY   PRINT   PACKAGING   ENVIRONMENTAL   INTERACTIVE   BLACK TIE & LITTLE BLACK DRESS Alternate views: 00 01 02     OBJECTIVE This project involved creating wine labels for two Chardonnay wines, newest editions to the broad line of Chardonnays by a Californian winery. The objective was to convey the utmost elegance and smoothness of these two wines - one a little thicker, with rich, complex, buttery qualities, and another a little sweeter, lighter, fruitier, with a hint of exotic tropics.   PROCESS The design solution for this project started out with mind mapping based on the characteristics of the two wines. The characteristics of one wine seemed somewhat masculine compared to the other that was lighter and sweeter, and therefore more feminine. They were both the same type of wine but very different in their essence, kind of like males and females, yin and yang. The request that the labels exude elegance reminded me of black tie events, men in tuxedos and women in elegant evening gowns which led the design in the direction of the Black Tie and the Little Black Dress.   DELIVERABLES Two wine labels (11" x 3.25")   SOFTWARE & SKILLS Adobe Illustrator | concepting   CREDITS Project was photographed by Athea Eberhardt.       Copyright © 2011 Lea Prosenica