HOME sweet home   ABOUT ME and other stuff   PORTFOLIO my labor of love   CONTACT send me a note   ....... LinkedIn profile MTRM   SNEAKERS   CRITICAL MASS   ATLANTA BALLET   SAPNA MAGAZINE   IDEATION BOOK   RECALL NEWSLETTER   DIRECT MAIL   WEDDING INVITATION   IDENTITY   PRINT   PACKAGING   ENVIRONMENTAL   INTERACTIVE   NOUNTAINTOP REMOVAL MINING COLLATERAL Alternate views: 00 01 02 03 04 05     OBJECTIVE Mountaintop Removal Mining (MTRM) refers to the method of coal extraction used by the mining companies in the Appalachia. The objective of this campaign was to raise awareness about MTRM its destructive effects on the environment and the surrounding communities. It was designed to spark interest in the issue, raise awareness, and stimulate public dialogue about it, provoke outrage and collective protest against this type of coal mining. The campaign was completed in cooperation with a group of four other designers in which I assumed the role of the art director. It initially had five posters explaining the sequence of negative events resulting from MTRM. All pieces shown here were created by me.   PROCESS Mountaintop removal mining (MTRM) is a very unfamiliar topic in our society. Its destructive effects far outweigh the benefits of the energy from the coal extracted in this manner. In bringing attention to this issue, it was decided to put a human face on the campaign by showing how MTRM had been jeopardizing not just the environment but also human lives. This was accomplished with very emotionally charged stories attached to posters/postcards. Imagery used was converted to black and white to visually support and strengthen the message about the sequence of negative consequences of MTRM. Emphasis was put on the tagline - ”act of nature or act of man” - where I added the typographic treatment, cutting the “act of man” in half and offsetting the top from the bottom part in order to visually represent the mountain tops being blasted away (green top) in order to reveal the coal below (gray bottom).   DELIVERABLES Poster (11" x 17"), postcards (6" x 4"), CD label (4.875") and CD mailer (5.625" x 5.125" when assembled and closed)   SOFTWARE & SKILLS Adobe Illustrator | Adobe InDesign | Adobe Photoshop | concepting   CREDITS Photography and information obtained from morguefile.com, ohvec.org, Eric Reece at grist.org. Other designers under my direction: Wilani Widastra, Ai Nguyen, Carol Rose, and Velonie Morant. Project was photographed by Athea Eberhardt.       Copyright © 2011 Lea Prosenica