HOME sweet home   ABOUT ME and other stuff   PORTFOLIO my labor of love   CONTACT send me a note   ....... LinkedIn profile MTRM   SNEAKERS   CRITICAL MASS   ATLANTA BALLET   SAPNA MAGAZINE   IDEATION BOOK   RECALL NEWSLETTER   DIRECT MAIL   WEDDING INVITATION   IDENTITY   PRINT   PACKAGING   ENVIRONMENTAL   INTERACTIVE   RECALL NEWSLETTER Alternate views: 00 01 02 03     OBJECTIVE Given that most of the company's workforce was frontline, without access to coputers and email, creating an internal newsletter was imperative to reach that target audience and communicate news about the organization.   PROCESS Solid layout and information hyerarchy with large color blocks in keeping with company's brand guidelines were used to project an image of stability, order, reliability and trustworthiness. Image of North and South America on the cover was created by repeating an image of a carton for document storage, company's recognizable business staple.   DELIVERABLES Newsletter (8.5" x 11")   SOFTWARE & SKILLS Adobe Illustrator | Adobe Photoshop | Adobe InDesign | concepting       Copyright © 2011 Lea Prosenica